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Market Research & Consulting

Whether you are conducting annual research, addressing a specific goal or challenge, or managing a relocation or renovation, we are ready to put our market research and consulting expertise to work for you.

The Lukens Company’s market research division specializes in cultural attractions (museums, zoos, and aquariums) as well as national non-profits and political organizations. Our extensive experience and client list allow us to benchmark results and to provide you with time-tested insight into what works (and what doesn’t).

Member surveys, visitor surveys, local market surveys, pricing optimization studies, and focus groups are a few of the ways that we find out what your patrons are thinking and why. We work collaboratively with you to assess where you are, where you want to go, and how to get there. 

Working together, we can help you to:

  • Increase and/or project attendance and membership
  • Improve visitor and member experiences
  • Maximize revenue streams
  • Communicate your brand and messages
  • See how your organization compares to its peers