Background
The Basilica of the National Shrine of the Immaculate Conception (NSIC) is the largest Roman Catholic church in the United States and North America. Located in Washington, D.C., the Basilica is renowned for its unique architecture, large art collection, and rich history and heritage. Christmas is one of NSIC’s best fundraising seasons of the year thanks to its religious ties and calendar year-end timing. The goal in 2016 was to maximize gross revenue during the Christmas season by improving the performance of existing seasonal packages, such as the popular Christmas Ornament package.