The 9/11 Memorial & Museum in New York City remembers and honors those killed in the horrific terrorist attacks of September 11, 2001 and February 26, 1993, as well as those who risked their lives to save others and who demonstrated extraordinary compassion in the aftermath of the attacks. Visitors from all over the world come to the 9/11 Memorial & Museum to experience the powerful exhibitions, educational programs, and commemoration.
The 9/11 Memorial officially opened and was commemorated in New York City in the year 2011 and direct mail fundraising results that year were the strongest since the program had started in 2007. People were excited about the Memorial and highly motivated to contribute.
Though the strong results were certainly celebrated, it begged the question: Where do we go from here – and how do we sustain momentum and interest?