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Marketing Associate - East Coast

ABOUT THE TEAM AND ROLE

The Lukens Company (TLC) is an award-winning full-service direct response agency that is seeking a Marketing Associate to join our marketing team in our Arlington, VA office. The Marketing Associate will play a key role in helping to position TLC as a thought leader and increasing the brand’s overall awareness. This position will involve strategically creating, managing, and analyzing multi-channel marketing campaigns to increase lead generations and sales.

WHAT YOU'LL BE DOING

  • Managing website development and maintenance
    • Using an online content management system, create, audit, develop, and optimize website content for search engine optimization
    • Partnering with vendors to maintain and update website functionality 
    • Performing ongoing research for keyword discovery, expansion, and optimization and implementing content, linking, and website architecture recommendations for organic SEO and PPC success
    • Tracking, reporting, and analyzing web traffic and optimizing pages accordingly
  • Generating email marketing material 
    • Using the company marketing platform, create and distribute email marketing campaigns, including newsletters, blogs, case studies, breaking news updates, and event invites
    • Developing and managing contact database lists
    • Analyzing delivery statistics for CTRs, visits, and usage amounts
  • Managing company digital media platforms
    • Developing and executing social media strategy, KPIs, and content based on sales objectives and overall marketing strategy
    • Updating, listening, responding, and carrying out best practices for digital media platforms (currently Facebook, Twitter, LinkedIn, Instagram, YouTube, and Glassdoor)
    • Driving and managing paid media strategy and budget to increase conversions and generate awareness with our target audiences
    • Researching and analyzing new digital and social media trends to monitor the online competitive landscape
    • Training sales employees on marketing techniques to build their online presence
  • Maintaining company blog and case studies 
    • Creating and managing blog and case studies calendar, as well as working with contributors on creating content to promote thought leadership and develop inbound leads
    • Updating blog and case studies postings and analyzing interactions
  • Providing marketing support as needed to the marketing team
    • Assisting in the production of marketing collateral, RFPs, and presentations
    • Managing company inboxes and respond accordingly to vendor solicitations and emails
    • Contributing to other marketing projects as needed (writing, events, etc.)

WHAT WE'D LIKE TO SEE

  • 1-2 years of experience in executing social media campaigns and strategies across multiple platforms
  • Track record of increasing social media followers
  • Experience creating compelling content to expand social media footprint, including using tools such as Canva and Animoto
  • In-depth understanding of website analytics tools such as Google Analytics
  • Working knowledge of SEO, PPC, HTML, and website management systems
  • Proven email marketing and CRM platform experience (i.e. HubSpot)
  • Proficient in the use of Adobe and MS Office software (Outlook, Word, PowerPoint, and Excel)
  • Ability to learn new technology systems quickly
  • Excellent verbal and written communication skills
  • Strong organizational skills and meticulous detail-orientation
  • Results-oriented “team first” attitude
  • Reliable self-starter with demonstrated ability to manage multiple projects and think on your feet
  • Comfortable working in fast-paced, deadline driven environment with quick turnarounds
  • Ability to problem solve and work collaboratively with departments across the company
  • Desire to work for a values-driven company that seeks to improve the world for the better
  • Coding experience is a plus!

WHAT WE OFFER

  • Competitive compensation
  • Generous PTO and holiday observances 
  • Medical, dental, vision, life, and disability insurances
  • 401(k) program with match
  • Paid parental leave
  • Free parking 
  • Free gym in the office building
  • Cafe in the office building   
  • Collaborative and entrepreneurial work environment 
  • The opportunity to be part of a friendly, hardworking, and diverse team excited about producing high quality work and delivering great results for our clients

ABOUT US

The Lukens Company (TLC) is an award-winning full-service direct response agency that provides expert marketing and fundraising services to nonprofits, cultural organizations, advocacy groups, and political causes. We are a passionate team of creatives who partner with mission-driven organizations seeking innovative digital, data, and technology strategies to achieve bold goals that change the world for the better. Our 30+ years of experience across a diverse client base enables us to deliver unique, compelling marketing campaigns that captivate audiences and yield transformative results… all while being delivered with an unparalleled commitment to our clients’ missions. Join us!

The Lukens Company is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

READY TO APPLY?

If interested, email jswartz@thelukenscompany.com with “Marketing Associate” in the subject line and include your resume and salary requirements.