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Walter Lukens

Walter Lukens

President & CEO

Walter Lukens – President & CEO

Walter founded The Lukens Company in 1986, primarily as a political direct response fundraising firm. The company has expanded significantly in the years since, and now serves clients in the cultural, faith-based, animal welfare, and advocacy space.

Originally from the Philadelphia area, Walter is an avid supporter of the arts and is deeply involved in his community, both in Washington, D.C. and at home in Alexandria, Virginia. Walter serves on the Board of Directors of Living Classrooms of the National Capital Area and The Campagna Center, organizations that improve the lives of children. He is a past board member of Alexandria Country Day School and the Northern Virginia Youth Lacrosse League.

In addition to leading The Lukens Company, Walter is the founder of several other businesses, including Pinnacle List Company and P2P Messaging. He has been featured in numerous direct response publications, including DM News and Direct Marketing Magazine, as well as The New York Times, The New York Times Sunday Magazine, and The Washington Post. He is a frequent speaker at direct marketing associations across the country and at conferences of both the Association of National Advertisers and the Direct Marketing Association of Washington, D.C. He has taught direct response marketing courses at George Washington University and New York University.

Prior to starting TLC, Walter served as a senior advisor to Senator Bob Dole’s 1988 presidential campaign and was active in the Senator’s subsequent national efforts. Walter lives in Alexandria, Virginia.



Seth Colton - Senior Vice President

Seth Colton

Executive Vice President

Seth Colton – Executive Vice President

Seth Colton leads The Lukens Company with creativity, energy, and a commitment to our clients and the unique ways in which they are making the world better. With over a decade of experience focused on marketing, communications, and development for regional, national, and international nonprofits, Seth is well-known for his daring creative approach and track record of innovation that has transformed fundraising and marketing programs of all sizes.

He also drives new business development efforts, corporate communications, and product development while managing the day-to-day and strategic direction of the company.

Seth is the recipient of the AAPC’s 2017 40 under 40 Award as well as multiple Communicator and MAXI Awards. His work has been extensively featured by MSNBC, ABC, and CNN, and he regularly presents at a number of industry conferences.

Always up for a good challenge, Seth is a proud Eagle Scout and, on a bet, became an Emergency Medical Technician. He also recently orchestrated a winning campaign for president of his Homeowner’s Association—one of the most thankless jobs in America. In his spare time, Seth enjoys reading, traveling, and any outdoor activity with his wife, Christina and his two sons, Porter and Caleb.

Erin Aguiar

Director of Client Services

Erin Aguiar – Director of Client Services

Erin brings over twelve years of experience working in nonprofit marketing and fundraising. Erin joined TLC in 2012, directly managing a wide variety of arts and cultural client accounts, including art museums, nature & science museums, zoos, and aquariums and her work has been recognized with multiple Direct Mail Association of Washington, D.C. MAXI Awards.

In Erin’s current role, she oversees TLC’s cultural client roster, overseeing and directing client teams in developing multi-channel membership and fundraising programs that drive revenue, grow membership, and deepen constituent relationships.

Prior to joining TLC, Erin worked in development, event planning, and fundraising for a wide range of nonprofit organizations including the Avon Walk for Breast Cancer, St. Jude Children’s Research Hospital, Alzheimer’s Association, the Los Angeles LGBT Center, and a Los Angeles-based legal aid organization. Erin also serves on the Alumni Relations Team for Wags & Walks, a Los Angeles dog rescue organization, where she volunteers assistance with donor retention and communication strategies


John Cunneen

Vice President of Catholic Institutions

John Cunneen – Vice President of Catholic Institutions

As Vice President of Catholic Institutions, John leads TLC’s efforts to empower Catholic organizations and Dioceses to develop effective marketing communications that are consistently the best reflection of Jesus Christ. John has spent over 25 years partnering with Catholic institutions, building programs to achieve fundraising success in annual giving, major gifts, grant writing, development studies, and capital campaigns.

Prior to joining TLC, he served as Vice President of Sales at Polaris Direct, Senior Consultant at The Giving Collaborative, and President and CEO at The Cunneen Company. As President and CEO of The Cunneen Company, John was responsible for the management and direction of more than 75 Capital and Stewardship Campaigns for Catholic churches throughout New England.

True to his entrepreneurial spirit, John is credited with having launched one of the first e-giving products in the Catholic marketplace. He also authored a seminar series exploring the topic of Stewardship in today’s Catholic Church as well as “A Practical Guide to Stewardship in Today’s Catholic Church,” which is presently being used in hundreds of Catholic communities across the country. John received his B.A. in Business Administration from Babson College and resides in Connecticut with his wife and four children.

Olivia Kelley Delgado - Vice President of Political Services

Olivia Kelley Delgado

Vice President of Political Services

Olivia Kelley Delgado – Vice President of Political Services

As Vice President of Political Services for The Lukens Company, Olivia works to grow, maintain, and enhance the strength of the TLC Political Division’s client base. She oversees business development, client services activities and the success of her team’s multichannel marketing programs for their clients. For her efforts in designing and executing multiple creative direct response campaigns, Olivia has received numerous Pollie, Goldie, Reed, and MAXI Awards and is a member of the American Association of Political Consultants and Direct Marketing Association of Washington.

Olivia has more than a decade of major donor fundraising, direct response marketing, and event planning experience. Prior to joining TLC in 2008, Olivia spent a year in Iowa for the 2008 Presidential Caucuses. During the 2006 cycle, she worked for the National Republican Congressional Committee as a Political Field Finance Director, where she was sent to over 20 targeted districts to help create finance budgets, cultivate and expand donor bases, and organize and manage Presidential, Vice Presidential, First Lady, and other top-tier surrogate events. Before that, she served as the State Finance Director for the Nebraska and West Virginia Republican Parties.

A graduate of West Virginia University & proud Mountaineer alum, Olivia was born and raised in “Almost Heaven” and currently lives in Falls Church City, VA with her husband and two dogs. She can often be found volunteering with her church, taking weekend road trips with her friends or visiting her family in the hills of West Virginia. She also enjoys reading, going to sporting events and music concerts, traveling, and visiting vineyards along Virginia’s scenic wine trails.

Debbie Loubier

Director of Client Services

Debbie Loubier – Director of Client Services

Debbie is a fundraising professional with more than 20 years of experience. As Director of Client Services, she oversees TLC’s East Coast Nonprofit Division and works closely with the account teams to develop road maps and create the strategies that achieve organizational priorities and objectives for a variety of TLC’s nonprofit clients.

Debbie also leads the PEDAL committee at TLC, which fosters professional development opportunities for TLC staff ranging from lunch-and-learns and workshops to mentorship programs.

Prior to joining The Lukens Company in 2014, Debbie worked at Merkle, Inc. where she developed and managed integrated, multi-channel fundraising strategies for some of Merkle’s largest nonprofits. Over the years, Debbie has worked with a wide range of organizations including National Committee to Preserve Social Security & Medicare, Mount Vernon, Arthritis Foundation, United States Olympic Committee, Prison Fellowship, Project HOPE, Make-A-Wish Foundation, among others. Debbie is a graduate of the University of Georgia, Athens, Georgia with a BA in Marketing.

Jade Nguyen

Vice President of Digital

Jade Nguyen – Vice President of Digital

Jade is a seasoned professional in developing campaign strategies in the digital space with over 10 years of nonprofit experience. Her strengths include executing fundraising, donation, membership, and branding programs while keeping up with the latest digital advertising platforms. She has worked with a variety of clients including the Art Institute of Chicago, American Leprosy Missions, Woodland Park Zoo, and the Women’s Bar Association of the District of Columbia, just to name a few. As Vice President, Digital Services, she oversees a team that manages email and advertising campaigns, supervises web development projects, distributes reports, and facilitates client interactions. She holds professional certifications in Google AdWords, IBM Watson Campaign Automation Cloud Software, and Professional Email Service Platforms. Jade is a regular volunteer for the DMAW, she chaired the DMAW Upping Your Digital Campaign workshop, and was a speaker at the latest DMANF conference in Chicago.

Erik Pfalzer

Vice President of Data & Analytics

Erik Pfalzer – Vice President of Data & Analytics

Erik leads the data and analytics division of The Lukens Company. With nearly two decades of data processing and analytics experience, Erik is responsible for overseeing data processing, advancing TLC’s growing analytics capabilities, and ensuring that the company is up to speed on the latest technology. He recently earned a certificate in Data Science from Johns Hopkins University and continues to stay up-to-date on the latest trends in data and analytics.

Prior to joining The Lukens Company in 2010, Erik was the lead data processor and manager of a mail shop in upstate New York. This experience provided him with a unique end-to-end perspective on mail file creation, USPS process flow, and results analysis that has helped TLC refine the company’s data and analytics processes.

In addition to serving as Vice President of Data and Analytics, Erik contributes his time to The Lukens Company’s Employee Engagement Committee and is a ready participant in any contests, potlucks, and any other activities the committee dreams up.

Outside of the office, Erik enjoys spending time with his wife, daughter, and two dogs. If you see him around during the month of December, there’s a good chance he’s working on transforming his home into his award-winning Christmas Lights Extravaganza – boasting over 10,000 lights synced to music!



David Seibert

Vice President of Missions & Ministries

David Seibert – Vice President of Missions & Ministries

As Vice President of Missions & Ministries, David leads The Lukens Company’s efforts in coming alongside missions and ministries to creatively and effectively win hearts, motivate action, and generate significant, critical funds for the important work of these organizations.

With a true servant’s heart, David enjoys the opportunity to work with organizations that promote the Gospel and serve others. He has over 25 years of experience in the Christian marketplace and has partnered with both for profit and non-for-profit organizations to develop creative marketing campaigns.

Prior to joining TLC, he was the Director of Business Development for LifeWay Christian Resources, where he was responsible for generating new entrepreneurial business strategies that sustained, developed, and grew the organization. His entrepreneurial spirit has allowed him to start and grow companies, including his co-founding of Visual Entertainment that produced The Visual Bible and a financial planning firm in Dallas, TX.

David received his BBA from Baylor University and served as a City Councilman in Plano, TX. David and his wife Melinda serve as Life Group Leaders at their church, Antioch Community Church in Waco, Texas. Their 3 children serve at Antioch church plants in Baton Rouge, Waco, and Fullerton, California.

Matt Seney - Vice President of Agency Services

Matt Seney

Senior Vice President of Agency Services

Matt Seney – Senior Vice President of Agency Services

As Senior Vice President of Agency Services, Matt oversees The Lukens Company’s administration team and roster of service departments, including digital, data and analytics, creative, and polling and research.

Under Matt’s guidance, TLC has undergone a world-class digital transformation, both in terms of servicing clients’ digital marketing needs and running internal business operations. He joined the company in 2010 and grew the digital department into an industry leader by recruiting and developing talented digital marketers, instituting industry-leading technology, and continuously testing and optimizing the latest trends, tactics, and best practices. Under his leadership, TLC has transformed internally into a data and technology-centered business operation by implementing and adopting a comprehensive agency management system, integrating functions like project management and accounting, and driving a unifying operational system across all areas of the company.

Prior to joining TLC, Matt held various positions in digital marketing, communications, and management. Since 2004, he has worked at the U.S. Department of Energy, the National Commission on Children and Disasters, and on several national, state, and local political campaigns.

Matt has an Executive MBA from the Quantic School of Business and Technology and completed his undergrad degree at The Ohio State University. Throughout his career, he has achieved numerous industry certifications from Google, IBM, and Microsoft, chaired the Digital Day at the 2018 Bridge Conference, presented at numerous conferences, and won several industry awards. In his free time, Matt serves on the Board of Directors for three non-profits and coaches two hockey teams, including his seven year old daughter’s club team and a local high school team that won the 2019 state championship. He lives in Annandale, VA with his wife and three kids.