Inspiring Action

D.C. Martin Luther King, Jr. National Memorial Project Foundation

Building the Dream

Despite an excellent job of reaching out to corporate America over five years, the Foundation had a donor base of fewer than 7,000 names — many of whom seemed to view their support as a one-time responsibility. To generate the private funds necessary for the memorial’s construction, the Foundation needed a solid grassroots direct response effort to raise awareness, as well as funds, on an ongoing basis.

Less than nine months after we launched a detailed direct response plan, TLC tripled the Foundation’s active donor database at a significant profit to the Foundation. Coupled with a strong direct mail acquisition and housefile program, our comprehensive fundraising plan included online advertising, development of the Foundation’s website and email campaigns. Today there are over 95,000 active donors on the Foundation’s housefile. The Founding Sponsor acquisition package remains the steadfast control, and recently won a DMAW Maxi Award.

Services: Integrated Marketing, Creative Messaging, Data & Targeting, Analytics

Related: Contemporary Jewish Museum