Founded in 1982, The National Committee to Preserve Social Security & Medicare (NCPSSM) is a 501(c)(4) advocacy-based organization which focuses its efforts on protecting, preserving, promoting and ensuring the financial security, health and wellbeing of current and future generations of maturing Americans. Being an advocacy-based organization can be difficult due to the changing political environment which can lead to major fluctuations in year-over-year results and unreliable income for the organization. It also means that there are very few “control” packages as campaign themes and formats change from year-to-year. Thus began the journey to develop an evergreen annual appeal package that would achieve the following:
- A topic and format that could consistently be mailed year-over-year and that is not reliant on who was controlling the government,
- A package that could mail at a letter rate to minimize cost of the current doormat inline package control; and,
- A package format that would stand out in the mailbox clutter.