Skip Navigation

About The Lukens Company

Founded in 1986, The Lukens Company (TLC) is an award-winning, multi-channel direct response marketing agency serving the needs of cultural organizations, faith-based missions, and public policy advocacy groups, in addition to Republican political candidates, committees and causes. TLC has offices in Arlington, VA; Glendale, CA; and Charleston, SC.

For cultural, political and national non-profit organizations looking for innovative ways to raise money, influence minds, and inspire hearts, The Lukens Company specializes in integrated direct response programs that deliver results. Our track record of success serving leading national and local non-profits and political organizations is distinguished by the deep commitment of our staff of professionals to our clients’ missions and the communities in which they live.

Our unique experience in direct response marketing leverages survey research and data analytics to create integrated, multi-channel campaigns that deliver results, time after time. We utilize direct mail, telemarketing and digital communications to deliver creative, award-winning programs that help our clients achieve their goals.

Image of The Lukens Company front desk


Walter Lukens

Walter Lukens

President & CEO

Walter Lukens – President & CEO

Walter founded The Lukens Company in 1986, primarily as a political direct response fundraising firm. The company has grown and expanded significantly in the years since, due in large part to his passion for the visual and performing arts and cause-related organizations. Originally from the Philadelphia area, Walter grew up attending performances at the Philadelphia Orchestra and Metropolitan Opera with his mother. He continues to be an avid supporter of the arts, and is deeply involved in his community, both in Washington, D.C. and at home in Alexandria, Virginia. Walter serves on the Board of Directors of Living Classrooms of the National Capital Area and The Campagna Center, organizations that focus their efforts on improving the lives of children. He is a past board member of The Alexandria Country Day School and of the Northern Virginia Youth Lacrosse League.

In addition to leading The Lukens Company, Walter is the founder of several other businesses including Pinnacle List Company, emotive – a metrics driven on-line marketing company and of Predictive Data and Analytics. He has been featured in numerous direct response publications, including DM News and Direct Marketing Magazine, as well as The New York Times, The New York Times Sunday Magazine and The Washington Post. He is a frequent speaker at direct marketing associations across the country, and at conferences of both the Direct Marketing Association (DMA) and DMA of Washington, D.C. He has taught direct response marketing courses at George Washington University and New York University.

Prior to starting TLC, Walter served as a senior advisor to Senator Bob Dole’s 1988 presidential campaign and was active in the Senator’s subsequent national efforts. Walter lives in Alexandria, Virginia.

Seth Colton - Senior Vice President

Seth Colton

Executive Vice President

Seth Colton – Executive Vice President

Seth leads fundraising and voter contact efforts for The Lukens Company’s political clients. Under his direction, TLC raised over $185 million for high-profile campaigns and organizations during the 2016 cycle and consistently executes multichannel voter contact strategy that results in decisive victories at the ballot box.

In 2017, Seth was named one of the “40 Under 40” Political Operatives in the nation by the American Association of Political Consultants (AAPC). Additionally, he won a 2016 Campaign All-Star Goldie Award as well as multiple Pollie, Reed and Maxi Awards, and is a member of the American Association of Political Consultants. His work has extensively been featured by Politico, MSNBC, CNN, and The Hill, and he regularly presents at AAPC conferences, The Leadership Institute and RNC Campaign Schools on a variety of topics.

His clients have included Ted Cruz for President, Majority Leader Mitch McConnell, Susan B. Anthony List, Republican National Committee, National Republican Senatorial Committee, and over 100 candidates for Congress, Governor, and state legislature.

Prior to joining The Lukens Company in 2007, Seth served as a legislative aide in the United States Senate while simultaneously consulting on a number of political campaigns.

For Seth, politics has always been a way of life. He recently orchestrated a winning campaign for president of his Home Owner’s Association – one of the most thankless jobs in America.

Seth loves a good challenge – he is a proud Eagle Scout and, on a bet, became an Emergency Medical Technician.

In his spare time, Seth enjoys reading, traveling, and any outdoor activity with his wife, Christina, and his son, Porter.

Jennifer Parker - Vice President of Account Services

Jennifer Parker

Vice President of Account Services

Jennifer Parker – Vice President of Account Services

Jennifer brings nearly twenty years of direct marketing experience running the spectrum from account management to agency operations director. Working with political/advocacy and non-profit clients alike, Jennifer has a passion for developing strong partnerships and her breadth of knowledge in the industry allows her to effectively oversee projects and programs from strategy to execution, delivering the best possible results for her clients. Jennifer also has served on the Board of Directors for the Hampton Roads American Marketing Association, staying active in the direct marketing community as a member of the DMAW and DMA Nonprofit Federation among others. 

Olivia Kelley Delgado - Vice President of Political Services

Olivia Kelley Delgado

Vice President of Political Services

Olivia Kelley Delgado – Vice President of Political Services

As Vice President of Political Services for The Lukens Company, Olivia works to grow, maintain, and enhance the strength of the TLC Political Division’s client base.  She oversees business development, client services activities and the success of her team’s multichannel marketing programs for their clients.  For her efforts in designing and executing multiple creative direct response campaigns, Olivia has received numerous Pollie, Goldie, Reed, and MAXI Awards and is a member of the American Association of Political Consultants and Direct Marketing Association of Washington.

Olivia has more than a decade of major donor fundraising, direct response marketing, and event planning experience.  Prior to joining TLC in 2008, Olivia spent a year in Iowa for the 2008 Presidential Caucuses. During the 2006 cycle, she worked for the National Republican Congressional Committee as a Political Field Finance Director, where she was sent to over 20 targeted districts to help create finance budgets, cultivate and expand donor bases, and organize and manage Presidential, Vice Presidential, First Lady, and other top-tier surrogate events.  Before that, she served as the State Finance Director for the Nebraska and West Virginia Republican Parties.

A graduate of West Virginia University & proud Mountaineer alum, Olivia was born and raised in “Almost Heaven” and currently lives in Falls Church City, VA with her husband and two dogs.  She can often be found volunteering with her church, taking weekend road trips with her friends or visiting her family in the hills of West Virginia.  She also enjoys reading, going to sporting events and music concerts, traveling, and visiting vineyards along Virginia’s scenic wine trails.

Matt Seney - Vice President of Agency Services

Matt Seney

Vice President of Agency Services

Matt Seney – Vice President of Agency Services

As Vice President of Agency Services, Matt manages and develops The Lukens Company’s growing roster of service departments, including digital services, web development, data and analytics, creative design, and polling and research.

Under Matt’s guidance, TLC has built a world-class, full-service digital operation by recruiting a talented team of digital marketers, instituting industry-leading technology, and continuously testing and optimizing the latest trends, tactics, and best practices. Matt possesses numerous industry certifications from Google, IBM, and Microsoft, has won several awards, and frequently presents on the topic of digital advertising at industry conferences.

Prior to joining The Lukens Company in 2010, Matt held various digital marketing, advertising, and communications roles with the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy and the National Commission on Children and Disasters. In addition to his work in the digital space, Matt has worked on several national, state, and local political campaigns since 2004.

Matt is a graduate of The Ohio State University. He is currently pursuing and Executive MBA, and is expected to graduate in December 2018. In his free time, he coaches two hockey teams (a local high school and his 6-year old daughter’s club team). He currently resides in Alexandria, VA with his wife and three kids.

Erik Pfalzer - Vice President of Data and Analytics

Erik Pfalzer

Vice President of Data and Analytics

Erik Pfalzer – Vice President of Data and Analytics

Erik leads the data and analytics division of The Lukens Company. With nearly two decades of data processing and analytics experience, Erik is responsible for overseeing data processing, advancing TLC’s growing analytics capabilities, and ensuring that the company is up to speed on the latest technology. He recently earned a certificate in Data Science from Johns Hopkins University and continues to stay up-to-date on the latest trends in data and analytics.

Prior to joining The Lukens Company in 2010, Erik was the lead data processor and manager of a mail shop in upstate New York. This experience provided him with a unique end-to-end perspective on mail file creation, USPS process flow, and results analysis that has helped TLC refine the company’s data and analytics processes.

In addition to serving as Vice President of Data and Analytics, Erik contributes his time to The Lukens Company’s Employee Engagement Committee and is a ready participant in any contests, potlucks, and any other activities the committee dreams up.

Outside of the office, Erik enjoys spending time with his wife, daughter, and two dogs. If you see him around during the month of December, there’s a good chance he’s working on transforming his home into his award-winning Christmas Lights Extravaganza – boasting over 10,000 lights synced to music!

Debbie Loubier - Director of Client Services

Debbie Loubier

Director of Client Services

Debbie Loubier – Director of Client Services

Debbie is a fundraising professional with more than 20 years of experience. As Director of Client Services, she oversees TLC’s East Coast Nonprofit Division and works closely with the account teams to develop road maps and create the strategies that achieve organizational priorities and objectives for a variety of TLC’s nonprofit clients.

Debbie also leads the PEDAL committee at TLC, which fosters professional development opportunities for TLC staff ranging from lunch-and-learns and workshops to mentorship programs.

Prior to joining The Lukens Company in 2014, Debbie worked at Merkle, Inc. where she developed and managed integrated, multi-channel fundraising strategies for some of Merkle’s largest nonprofits. Over the years, Debbie has worked with a wide range of organizations including National Committee to Preserve Social Security & Medicare, Mount Vernon, Arthritis Foundation, United States Olympic Committee, Prison Fellowship, Project HOPE, Make-A-Wish Foundation, among others. Debbie is a graduate of the University of Georgia, Athens, Georgia with a BA in Marketing.

Erin Aguiar

Erin Aguiar

Director of Client Services

Erin Aguiar – Director of Client Services

Erin brings over twelve years of experience working in nonprofit marketing and fundraising. Erin joined TLC in 2012, directly managing a wide variety of arts and cultural client accounts, including art museums, nature & science museums, zoos, and aquariums and her work has been recognized with multiple Direct Mail Association of Washington, D.C. MAXI Awards.

In Erin’s current role, she oversees TLC’s cultural client roster, overseeing and directing client teams in developing multi-channel membership and fundraising programs that drive revenue, grow membership, and deepen constituent relationships.

Prior to joining TLC, Erin worked in development, event planning, and fundraising for a wide range of nonprofit organizations including the Avon Walk for Breast Cancer, St. Jude Children’s Research Hospital, Alzheimer’s Association, the Los Angeles LGBT Center, and a Los Angeles-based legal aid organization. Erin also serves on the Alumni Relations Team for Wags & Walks, a Los Angeles dog rescue organization, where she volunteers assistance with donor retention and communication strategies.

Core Values

Image of the participants on The Lukens Company East Coast Volunteer Day
Image of participants of The Lukens Company East Coast Volunteer Day
c/o Erica Hsu

We value people

We believe there is innate value in all people. We act in ways that respect the dignity, uniqueness, and intrinsic worth of every person and celebrate the richness of diversity in human personality, experience, culture, and contribution. We actively seek the best for all people, those who work with us, our clients, partners, their families, and communities, here and across the globe. We practice an open, participative, collaborative, uplifting and empowering style in working relationships. We encourage the professional, personal, and spiritual development of our staff.

We change the world for the better

We proudly support and empower mission-serving organizations and individuals who have chosen to devote their life’s work to improve our world. We seek to multiply their work every day by providing unparalleled partnership support and high-quality, exceptional service to our clients’ mission and by encouraging this same attitude of service in our business partners, vendors, and coworkers.

We are entrepreneurs

We continuously seek opportunities to evolve, innovate and improve in all aspects of our work, from the strategies and services we offer our clients to the way we approach our jobs. We take risks because we want to be great, not simply good. We are leaders who accept personal responsibility for our commitments, our work, and our relationships. We challenge prevailing assumptions, create new ideas, and discover practical solutions and we are open to change.

We have fun and celebrate creativity

It’s no secret . . . we’re a little “out of the box.” And we’re good with that. Having fun and celebrating unique individual and team talents empower creativity and enhance problem-solving, making us better as people and as an agency.

We encourage balance and we give back

We are a work hard – play hard group. But while we revel in our work and play to win, we also strongly encourage a perspective that values balance, particularly between work and family. This same perspective motivates a company-wide desire to help those less fortunate, to give back.


We’re always looking for great talent.

Are you looking to change the world for the better? Do you value giving back to your community? Does the idea of being part of an award-winning, fun-loving, hard-working team sound fantastic? Apply to The Lukens Company today. We are looking for driven, passionate, and creative people to join our growing team. Check out our current job openings.