Turning Clicks into Conversions
Getting visitors to your website is only half the battle. How can you ensure that visitors convert to supporters?
Read The Lukens Company’s latest whitepaper, “Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels”, for some commonly overlooked do’s and don’ts and the four steps to improving your online conversion process.
Get the whitepaper here.
New Whitepaper! The Daily Deal Bandwagon
You no doubt subscribe to at least one daily deal site, and you may have even considered an offer as part of your organization's membership acquisition program. But have you thought about the potential long-term effects offering a deal might have on your membership program? The answer isn't so easy, so be sure to check out TLC's latest whitepaper, The Daily Deal Bandwagon.
Get the Whitepaper here.
- Spotlight: Gayden Akhbari
- New Social Media Advertising Tools: Twitter Advertising & Facebook News Feed Retargeting
- AAM Presentation: Membership Trends & Strategies to Optimize Acquisition, Renewal & Pricing
- Outside the Walled-Garden: How Facebook Apps Make Use of Personal Information
- TLC Presentations from AMMC
- Where Did That Gift Come From?
- Spring Conferences
- Spotlight: Ashley O'Brien
- Facebook Custom Audiences
- New USPS Savings Opportunity