TLC Pulse / 12.20.11

Let’s begin this week’s TLC Pulse with some cheery news – the USPS agreed to delay the closing or consolidation of any Post Office or mail processing facility until May 15, 2012. This decision was made in response to requests by multiple U.S. Senators.
In a follow-up to last week’s article on direct mail trends in 2011, DirectMarketing IQ shared the top 5 trends in fundraising direct mail for 2011. Most were in line with the trends seen in overall direct mail, but one notable difference was a 14% increase in premiums for fundraising direct mail (compared to a 7% increase in overall mainstream mail)!
The Agitator shared some compelling thoughts last week on how silos inhibit integrated multi-channel success. The solution, The Agitator argues, is creating a new position – Chief Donor Officer. The key to this role is that the Chief Donor Office would not only be primarily responsible for multi-channel integration, but he or she would also have line authority across departments.

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