Sparking Ideas

TLC Pulse / 05.17.12

  • The USPS announced plans today to move ahead with a modified plan to consolidate its network of 461 mail processing locations in phases, the first of which will consolidate 140 locations in February 2013.
  • Bloomberg Businessweek wrote this week about how integrating all marketing channels can help brands combat the common problem of a fragmented message. We couldn’t agree more!
  • Facebook might be big topic of conversation on Wall Street these days, but their effectiveness as a digital marketing vehicle is inefficient compared to Google, according to a study by search marketing management company, WordStream. The average click-through rate for a Facebook ad is 0.051 percent, compared to Google 0.4 CTR. 

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