TLC Pulse / 01.23.12

Direct Marketing News reports that the USPS filed a formal request with the Postal Regulatory Commission (PRC) last week asking it to expedite its approval process of plans to reduce the number of postal facilities by more than half and revise mail delivery service standards.
In other USPS news, The Washington Post reminds readers that the one cent postage increase took effect on Sunday; meanwhile, talks between post office and union officials came to a halt on Friday.
Online Media Daily confirms that the cost of advertising on Facebook keeps climbing with average CPM rates increasing 8% and CPC rates increasing 1% in the fourth quarter of 2011. Nonprofit ads were among the top five sectors in successful Facebook ads, with food and drink performing the best and finance the worst.
Blackbaud announced last week that it plans to acquire Convio for $275 million. The deal will close by the end of the first quarter – no word on how the purchase and merger will affect clients on either side.

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